My consulting practice, combining product, AI and automation for startups.
Wizard
– Present
I've always been the tools guy 🧙. The one colleagues come to with "what should I use for this?" or "can you help me automate that?" I have a technical background, I think in products, and I have a deep urge to automate everything I touch.
I work hands-on. I advise, and I also build. Sometimes that's a strategy session, sometimes it's a working automation by end of day.
AI
- AI Strategy: Where AI actually fits in your product or ops. What to build, buy, or skip. I've made these calls from inside teams, including setting guidelines with engineers on what AI-written code can go to production.
- AI Workshops: Hands-on sessions built around your actual tools and problems. Ran these for 50+ colleagues. People leave with something running.
Product
- Product Strategy: Roadmap, PLG motions, self-serve flows, pricing experiments. Scaled HEMS from 0 to 3,000+ connected homes, merged three conflicting squads into one strategy.
- Prototyping: When validating beats planning, I'll build it. Production code, Figma prototypes, MCP servers, whatever gets to an answer fastest.
Automation
- Workflow Automation: n8n flows covering support triage, CRM enrichment, internal tooling, and data pipelines. Set up AI-first customer support that hit >90% automated resolution.
- Agents & Integrations: Custom AI agents, MCP server integrations, wiring your tools together. From daily summary agents to carbon accounting pipelines.
If you're figuring out AI, automation, or product direction and want someone who can advise and build, let's talk.